Shawn Stüssy began as a Laguna Beach surfboard shaper in the late ’70s, turning his bold hand-scrawled signature into a logo that bridged surf culture with the emerging languages of skate, punk. In 1984 he formalized the label with Frank Sinatra Jr., and by the early ’90s—with a SoHo flagship and a growing creative “tribe”—Stüssy had become a global streetwear touchstone. Iconic graphics like the “World Tour” tee mixed high fashion cities with downtown scenes, signaling a playful high/low attitude. Although Shawn stepped away from the company in 1996, the brand’s influence only deepened through smart collaborations and refined basics, proving that a simple mark, applied with intention, can evolve into a lasting cultural imprint.